Digital marketing is an essential part of running a successful business. With so many businesses taking advantage of digital marketing, you’ll need to stand out if you want yours to succeed. However, if you aren’t tech-savvy, this can be challenging. Luckily, there are plenty of simple ways you can get started with digital marketing for your non-tech startup.
The importance of digital marketing in launching and growing your business cannot be overstated. It is one of the fastest ways to reach potential customers and drive sales. If you have a non-tech startup but still want to use digital marketing as a way to grow your business, you might think it’s not worth it because you don’t have the necessary technical skills to implement these strategies on your own. However, that doesn’t mean you can’t do anything about it…
What is digital marketing?
Digital marketing is a strategy businesses use to increase visibility, drive traffic, and increase sales by leveraging technology and data. The goal of digital marketing is to increase the amount of leads you receive, the quality of those leads, and ultimately the amount of sales your business does.
Digital marketing is a broad term that covers several different areas, like web design, search engine optimization (SEO), social media, content marketing, email marketing, call tracking, etc. Marketing is often confused with e-commerce or online marketing, but they are different terms. Digital marketing is the process of marketing a product or service through the various channels that exist in the digital space, such as websites, social media, blogs, etc. Whereas, e-commerce is the method of selling goods or services online.
Why is digital marketing important for non-tech startups?
Digital marketing can be a great way to drive leads and sales for a new business. It can also be a great way to expand the reach of an established company, as long as it’s done correctly. Digital marketing allows you to reach a large audience quickly, easily, and inexpensively. It can also help you build your brand and can be a great long-term investment if you have a successful campaign.
If you’re working with a non-tech startup, digital marketing can be difficult to implement on your own. You might not have the budget for an agency or the skill set to implement these strategies on your own. However, you can still take advantage of the benefits of digital marketing. You just have to be creative and find ways to integrate digital marketing into your business without the necessary technical skills.
Digital Marketing Tools for Non-Tech Startups
If you’re running a non-tech startup, you don’t have to let your lack of tech skills stop you from implementing digital marketing. There are plenty of tools that make digital marketing easy for beginners. You just have to choose the right ones for your business.
Website – You’ll need a website to generate leads and increase sales. Your website should have a clear call to action and be easily navigable. Be sure to choose the right domain name, too. It should be easy for people to remember and should include your business name.
Email Marketing – Email marketing is one of the most cost-effective ways to grow your business. It allows you to connect with your customers and build relationships that can last for a long time. It can also be used to promote your business and drive sales.
Social Media – Social media can help you reach a large audience and can be used to drive leads and sales. You can create content specifically for social media and can use digital marketing tools like Hootsuite to schedule posts to be sent out at specific times.
Facebook Ads for Non-Tech Startup Marketing
Facebook ads are one of the most effective ways to generate leads and sales for your business. They can be customized to your audience and you can use negative keywords to avoid wasting money on people who aren’t interested in your industry. Facebook ad prices vary based on your target audience, ad length, ad type, and so on. This means you can choose a budget that works best for your non-tech startup.
Facebook ad tips for non-tech startups include:
– Create a clear, concise, and direct message that identifies your value proposition.
– Use high-quality images and videos.
– Choose your targeting options wisely.
– Track the progress of your ads and make adjustments as needed.
Twitter Ads for Non-Tech Startup Marketing
Ads on Twitter can be an effective way to generate leads, drive sales, and build your brand. Twitter ads are great for non-tech startups because they’re easy to set up and don’t require as much knowledge as Facebook ads do. All you have to do is create an ad and choose your targeting options. You can also schedule your ads to be sent out at specific times. Twitter ad prices vary depending on your ad type and goals, which means you can choose a budget that works best for your non-tech startup.
Twitter ad tips for non-tech startups include:
– Create a clear, concise, and direct message that identifies your value proposition.
– Use high-quality images and videos.
– Choose your targeting options wisely.
– Track the progress of your ads and make adjustments as needed.
Instagram Ads for Non-Tech Startup Marketing
Instagram ads can be a great way to drive sales and leads for a non-tech startup. They allow you to take advantage of the many creative ways you can use Instagram and you can hyper-target your audience based on their interests, demographics, and more. Instagram ad prices vary depending on your goals and they can be as little as $1 per day.
Instagram ad tips for non-tech startups include:
– Create a clear, concise, and direct message that identifies your value proposition.
– Use high-quality images and videos.
– Choose your targeting options wisely.
– Track the progress of your ads and make adjustments as needed.
Google AdWords for Non-Tech Startup Marketing
Google AdWords can be an effective way to generate leads and sales for your business. The best part is that you only pay when someone clicks on your ad. You get to set a daily budget for your ad and adjust it as needed. You can also set a lifetime budget so you don’t go over budget.
Google AdWords campaigns are created using a carefully planned-out strategy. This means it’s best to hire an expert if you’re working with a non-tech startup. However, if you want to do it yourself, you can check out Google’s guide to AdWords campaigns. It can give you a good idea of what you’re up against.
Google AdWords ad tips for non-tech startups include:
– Create a clear, concise, and direct message that identifies your value proposition.
– Use high-quality images and videos.
– Choose your targeting options wisely.
– Track the progress of your ads and make adjustments as needed.
Google Promotions to Grow Your Business
Google promotions can be a quick and easy way to drive traffic to your business and generate leads. They’re also a great way to expand the reach of your business. You’ll need to create a Google Business Profile account to start adding promotions.
Once you’ve done that, there are a few different types of promotions you can create:
– Discounts and coupons – Create a discount or coupon for your business and promote it on Google. Be sure to follow the AdWords guidelines for promotions to make sure your ad gets approved.
– Gift card giveaways – Create a contest or giveaway and offer gift cards as prizes. You can do this either through Google or a third-party app like Woobox.
– Events – Create an event and promote it on Google. You can do this by creating a Google Calendar event and choosing a radius that covers your business.
Wrapping Up
Digital marketing can be an effective way to grow sales and leads for a non-tech startup. It can be challenging to implement these strategies without technical skills, but there are plenty of tools that make it easy for beginners. You just have to choose the right ones for your business.
