5 Ways Digital Marketing is Changing the Future of Content Marketing

The way we market, advertise, and sell products has changed significantly over the last few decades. The digital marketing industry is growing at an exponential rate, with new innovations and marketing techniques being introduced nearly every day. Content marketing is one of the most popular methods of advertising brands online. It’s also a great way to build trust with potential customers while providing them with relevant information about your company and its services or products.

However, the rise of content marketing has led to new challenges for marketers looking to advertise their brand effectively. With so many businesses investing in content marketing, it’s now more important than ever for marketers to stay on top of trends and keep their strategy up-to-date if they want to stand out from the crowd. Here are 5 ways that digital marketing is changing the future of content marketing:

AI will be even more important for content marketing

The rise of advanced technology has had a significant impact on all areas of business and society, including marketing and advertising. Brands that specialize in AI are expected to increase their revenue by $25 billion by 2021. AI has played a significant role in content marketing for quite some time. However, as more businesses invest in AI technologies, the importance of AI for content marketing will only continue to grow.

One of the most important areas of content marketing where AI is having a huge impact is in the production of content. Marketers are now able to access pre-made templates and drag-and-drop content pieces, such as blogs, e-books, and whitepapers, to publish on their websites. This has significantly reduced the time and effort needed to create high-quality content, allowing companies to scale their content marketing efforts more effectively.

Brands will invest more in video advertising

Video advertising is one of the most popular forms of digital marketing, and it’s growing in popularity every year. Digital video ad spending is expected to exceed $80 billion by 2022 — a significant jump from $49 billion in 2017. It’s easy to see why brands are turning to video advertising. Consumers are increasingly using digital devices to research and buy products online, and video can help to facilitate this process by providing useful information and building trust between the consumer and the brand.

Marketers who want to take advantage of this trend will need to be mindful of the type of video they choose to create. According to a survey, over 50% of marketers use explainer videos as a marketing tool, but only 17% have created one. If you want to make sure you’re making the most of video advertising for your business, it’s a good idea to consider creating an explainer video.

Real-time marketing will grow in importance

Real-time marketing has been a popular strategy among brands for some time. However, thanks to the increasing adoption of live video platforms, such as Facebook Live, this marketing technique is becoming even more important for content marketers. Real-time marketing is similar to event marketing in that brands host a live event and share it across their social media channels, encouraging viewers to tune in and interact with the event.

Real-time marketing allows brands to interact directly with their customers, answering questions and addressing concerns in real-time. This can be done through both live video broadcasts, such as Facebook Live, and live chat functions on websites. Real-time marketing is a great way for brands to increase engagement and foster a positive relationship with their customers. It’s also a great way to build authority and drive sales.

Augmented reality will become a key element in content marketing

Augmented reality has been growing in popularity for a few years now, with businesses like Ikea and Wayfair recently introducing AR-enabled shopping experiences. As more brands begin to integrate AR into their marketing strategies, this will likely become a key element of content marketing. The potential applications of AR in content marketing are endless.

Brands could use AR to bring their products to life and make them more engaging, or they could create interactive tutorials and guides that are accessible through a smartphone or computer using a browser. Augmented Reality has the potential to change the way we shop and make our homes more enjoyable.

Marketers will need to understand the benefits of blockchain technology

Marketers have long been interested in blockchain technology, even though most people have no idea what it is. Blockchain is essentially a decentralized digital ledger that records transactions and allows people to interact directly with one another, without the need for a middleman. Decentralized apps (dApps) are springing up all over the internet. These allow users to interact with brands directly, without having to go through a third-party app or website.

This is especially true in the world of e-commerce, where dApps are increasingly common. Brands such as Amazon, eBay, and Etsy are using blockchain technology to power their e-commerce websites. Marketers who want to stay ahead of the curve should keep an eye on the rise of blockchain technology and how brands are using it to improve their products and services.

Bottom line

Content marketing is one of the most effective ways to promote your brand online, but it can also be challenging to keep up with the latest trends and remain relevant. Fortunately, the digital marketing industry is ever-changing, which means new trends and technologies are emerging all the time. From AI and AR to blockchain technology, these trends are set to have a significant impact on content marketing, which means it’s more important than ever for marketers to stay on top of these developments.

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