7 Things You Should Not Do With Digital Marketing (And What To Do Instead)

Digital marketing is a dynamic and ever-changing landscape. New trends emerge all the time, including ones that have come, gone, and re-emerged again. While it may be easy to get caught up in keeping up with the latest fads or following what’s ‘in’ right now, it’s even more important to focus on what works for your business. With so many options out there, it’s not always easy to determine which digital marketing strategies will help you achieve your marketing objectives most effectively and efficiently. This can create a lot of confusion around which digital marketing techniques you should use to best reach your target audience. Let’s take a closer look at 7 things you shouldn’t do with digital marketing (and what to do instead).

Sticking to One Platform Is a Bad Idea

With so many different platforms to choose from, it’s easy to get hooked on one specific social media channel, email marketing provider, or content distribution strategy and ignore all the other options available to you. However, ignoring all the other great options at your disposal is a bad idea. You need to look at all your options and determine which ones will help you meet your business objectives most effectively. For some businesses, focusing on one social media channel may be the best approach, but for others, it might not make as much sense. Your digital marketing strategy should be based on your overall marketing objectives, your target audience, and your brand’s strengths and weaknesses. It doesn’t make sense to pursue all social media channels, email marketing, and other digital marketing techniques. Instead, you should focus on a few key strategies that will help you achieve your goals and objectives.

Ignoring User Behavior and Habits

It’s important to keep up with recent digital marketing trends and what’s being talked about and experimented with in the digital marketing space today, but it’s also important to not lose sight of what’s really important: your target audience. While it’s important to follow what’s happening in the digital marketing world, it’s even more important to look at the user behavior and habits of your target audience. What type of content are your target customers consuming? What types of content are they not consuming? What social media channels are they spending time on? What types of content do they like to consume? What time of day do they like to consume content? What types of language do they use when searching for content or making comments on content? These are all important questions to ask and keep in mind when determining which digital marketing strategies will help you achieve your marketing objectives.

Using Too Much Marketing Automation

As we mentioned, one of the biggest marketing trends in recent years has been around marketing automation. This involves setting up an automated sequence of emails and other types of digital communications that are triggered by the actions of your customers. The idea is to get a sequence of content into the hands of your customers that will educate them about your business and generate leads and sales for you. While marketing automation is a great strategy for many businesses, it’s important to not overdo it. While you may be able to set up an automated sequence of emails that compels your customers to take a single action (such as signing up for a mailing list or downloading an ebook), you may not be able to create an automated sequence that compels your customers to take several actions. This is especially true if you’re trying to push your customers to make a purchase.

Using Fraudulent Or Irrelevant Data

In the wake of the Facebook data scandal, it’s more important than ever to make sure you are not using fraudulent or irrelevant data in your digital marketing efforts. If you are using data in your digital marketing efforts, make sure it is accurate and reliable. Otherwise, you could run the risk of hurting your business rather than helping it. If you are collecting data from your customers (such as their email addresses or other contact information), make sure you are doing so in a legal and ethical manner. If you’re obtaining data from other sources, make sure it is accurate and relevant to your business. If you’re working with a third-party data or marketing automation company, make sure you are working with a reputable company that adheres to strict data collection and handling standards. Otherwise, you could end up hurting your business.

Focusing Solely on Awareness-Building Tactics

It’s easy to fall into the trap of thinking that all your digital marketing efforts should be focused solely on building awareness. After all, awareness is a key component of most marketing strategies. However, focusing solely on awareness-building tactics is a mistake many businesses make. If you only focus on awareness-building tactics, you really aren’t doing much to generate leads or sales for your business. Instead, you want to focus on building a sales funnel that starts with building awareness and leads up to generating sales. If you only focus on awareness-building tactics, your sales funnel will be broken and you won’t see many customers or leads coming through the other end.

Avoiding Paid Ads

While paid ads have gotten a bad rap over the years, it’s important to understand why they are so important for many businesses. Paid ads allow you to precisely target your customers, create custom ad campaigns, and offer incredibly competitive prices that beat out your competitors. If you’re only focusing on organic traffic, you’re leaving a lot of potential customers on the table. You’re also leaving money on the table because you’re not spending the money to acquire customers that you could be spending. While paid ads can be incredibly effective, they can also be expensive. Make sure you are using paid ads in the most efficient way possible to avoid spending too much money. Use tools like AdEspresso and Facebook Ads to manage your paid ads more effectively.

Bottom line

Digital marketing is a dynamic and ever-changing landscape. New trends emerge all the time, including ones that have come, gone, and re-emerged again. While it may be easy to get caught up in keeping up with the latest fads or following what’s ‘in’ right now, it’s even more important to focus on what works for your business. With so many options out there, it’s not always easy to determine which digital marketing strategies will help you achieve your marketing objectives most effectively and efficiently.

Scroll to Top