10 Things Your Competitors Can Teach You About Social Media Management

Social media is constantly evolving and changing, with new features and services popping up all the time. That means that staying on top of social media management — and keeping your business ahead of the curve — can be challenging. Social media isn’t a game where there can only be one winner. For that reason, many businesses see it as a competition rather than an opportunity to grow their brand and reach new audiences. But in reality, almost any company can adopt any social media strategy if it stands to benefit from doing so. The real challenge is knowing what other businesses are doing well, so you can learn from them and avoid their mistakes. If you feel like your competitors have surpassed you when it comes to social media management, read on for some valuable advice from other businesses – even your competitors – that might help you level the playing field and get back in the game again.

Use tools to find out what works.

Social media management tools like Hootsuite and Sprout Social can help you to keep on top of your social media strategy. They’ll allow you to schedule posts, track your results, and monitor your competitors so you can see what’s working for them. You can also use tools like Buzzsumo to see what your competitors are posting, so you can make a note of their most successful topics and try to replicate their success. HubSpot also offers a social help section, which is stocked with helpful articles on everything from how to pick the right social media channels for your business to how to create effective social media posts that get noticed. These resources can help you get started with social media management, and equip you with the knowledge you need to start creating successful social media campaigns.

Plan and test your content.

The best way to find out what your followers want is to ask them. You can do this by creating polls on social media, or by running surveys through a tool like SurveyMonkey. Once you have the results, you can start planning your content around what your followers want to see. This will help you to be more relevant and useful to your audience, while also expanding your social following. After you’ve planned your content, you can test the most popular ideas to see which ones resonate the most with your audience. You can use Facebook’s Audience Insights or Twitter’s website analytics to see who your posts are currently reaching (and who they’re not reaching). You can then try different approaches to see what resonates best with your audience.

Leverage your employees.

People trust other people, not brands. And on social media, where you might only have a few seconds to grab someone’s attention, you may want to start by putting a real person behind your posts. Create an employee social media team, and encourage employees to be themselves and post about their interests. This will put a face and a personality behind your brand that is likely to be more engaging than a cold marketing message. Try to choose employees who are willing to be accessible. This could mean that they have an open door policy, or take questions and comments from followers on social media. An accessible Brand Voice is more likely to create a positive impression than a silent one.

Respond to customer feedback.

Social media is a great place to turn negative feedback into positive PR. For example, if a customer has posted a complaint on Twitter or Facebook, you can respond in a friendly, empathetic way to try to turn the situation around. This can help to show your followers that you’re human, and that you care about their needs and concerns, even if the complaint was about your company. If you discover that a lot of your customers are struggling with a certain aspect of your product, then you can use social media to ask for feedback and ideas on how to improve.

Don’t neglect video-based social media.

Video-based social media channels like Instagram and Facebook are becoming increasingly popular. These platforms are designed to be visual, making video-based content particularly effective. If you’re not incorporating video into your social media strategy, you’re missing out on an important and growing part of the social media landscape. As well as Facebook and Instagram, you can also use channels like YouTube and TikTok to post and share video content that appeals to your target audience.

Bottom line

Social media success is all about knowing who your target audience is, and how they like to engage with brands. If you want to stay relevant in an ever-changing social media landscape, it’s important to keep an eye on your competitors, and learn from their successes and mistakes. By analyzing what your competitors are doing well, and how you can do it better, you can boost your social media presence and engage a wider audience.

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